OBJECTIVES:
To improve the theoretical / practical knowledge and skills in artisanal tea
processing and marketing
METHODOLOGY:
Lectures, demonstrations, practical sessions, study tours, group discussions and presen
tations
COURSE CONTENT:
- Introduction, current trends & future scope of artisanal teas
- Differentiation of artisanal tea & specialty teas
- Different characteristics & profiles of Ceylon tea
- Equipment, methods & processes of artisanal tea crafting
- Quality standards & maintenance of artisanal tea
- Practical aspects of making artisanal tea
- Legal background of artisanal tea production licensing
- Hygiene, health & safety practices tea making processes.
- Tasting and value addition
- Brokers role in tea market
- Digital marketing and online business
- Tea tourism
- Introducing the export market
- Socio economic aspects of artisanal tea packing, selling, marketing promotion
- Entrepreneurship training
- Preparing and serving a cup of tea with quality and standard
- Investment promotion and market research
